Part one of this three-part series takes a close look at the knowledge and attitudes necessary to sell well. Selling requires a professional approach. If you don''t use the right tools, you won''t rise to the top. Not long ago I asked a sales and marketing executive for whom I have a great deal of respect whether he thought selling was a profession. He hesitated a moment, thinking. Then he responded, “Yes, I believe it is. Real selling draws on an expanding body of knowledge;... More
You wouldn't want a neighbor kid working on your car. So, why would anyone want an unskilled salesperson? If you needed surgery, you wouldn't want a doctor who had never even assisted an operation. You wouldn't hire a defense attorney... More
Developing good selling habits takes time and discipline, but it’s essential for the professional salesperson. Learning and exercising good self management is perhaps the best personal investment you’ll ever make. Knowledge, attitudes... More
